Your Brand.
Every Market. Every Channel.
CoLab is APAC's Brand-Centric Commerce Engine — connecting premium brands to consumers through duty free, domestic retail, and direct-to-consumer channels across 17 markets.
CoLab's Brand-Centric Commerce Engine
We don't just distribute. We build, activate and grow brands across every channel.
Global Travel Retail (GTR)
- —Distribution & Bonded Warehousing
- —Legal Compliance & Re-export Handling
- —Activation Partnerships at Tier 1 Asia Airports
Domestic Distributorship (B2B to DTC)
- —National Retail Networks (Modern Trade)
- —D2C Platforms (Shopify, Marketplaces)
- —Retail Ops & Activation
- —Payment & Collection Systems
Logistics & Supply Chain
- —3 Regional Hubs — Bonded & D2C
- —Last-Mile + Cross-Border Fulfilment
- —Integrated Inventory & Order Management
- —Payment Gateways & Tax Compliance
Specialised Services
- —Product Ideation & Localisation
- —Export Team Extension / Local Ops-in-a-Box
- —Supply Agreements & Vendor Sourcing
- —SuperYachts Servicing
We Live in Airports
CoLab actively manages Tier 1 Asia Pacific airports with dedicated Brand Ambassadors, monthly HPP activations, and rigorous sell-out tracking. We don't just list your brand — we work the floor.
GTR Retailer Partners
| Priority | Country | Airport | Retailer | Activation Level |
|---|---|---|---|---|
| Tier 1 | Singapore | Changi | Lotte | Monthly — 3 BAs |
| Tier 1 | Australia | Sydney | Heinemann | Monthly — 3 BAs |
| Tier 1 | Taiwan | Taipei | Everrich / Tasa Meng | Quarterly — 2 BAs |
| Tier 1 | South Korea | Seoul | Brandepot (Shilla/Shinsegae) | Half-yearly |
| Tier 2 | Japan | Kansai | Lagardère | Active |
| Tier 3 | Malaysia | Kuala Lumpur | Eraman | Set for 2026 |
| Tier 3 | Thailand | Bangkok | Kingpower | New 2026 |
From Warehouse to Doorstep
Four regional hubs. Bonded warehousing to last-mile DTC. We cover modern trade, independents, on-trade, online, corporate and direct — whichever channel your brand needs.
Singapore
Bonded & DP warehousing. Export to 15 markets. Travel retail SEA & North Asia. Full DTC capability, same-day Singapore service.
Australia
Major retail, independents, on-trade, online, corporate. Nationwide DTC fulfilment.
Hong Kong
HK, Macau & China travel retail. Convenience & online domestic. Same-day HK fulfilment.
Malaysia
2 warehouses. Active and expanding. 2026 priority market.
"We serve 17 markets from 4 hubs, sourcing from 9 origin countries."
Execution Is Everything
Availability, Visibility & Activation
POG compliance, on-shelf availability, warehouse stock management. HPP builds from concept to production, high-traffic gondola management, travel exclusive highlights.
Reporting & Tracking
Monthly sell-in / sell-out / SOH analysis with corrective action plans. Marketing calendar uplift tracking. Competitor price monitoring. New account progress lists.
BA Training & Store Visits
Structured product immersion: brand story, key selling points, competitive comparison, upsell strategy. Monthly store visits with photo, pricing and promotion reports.
Incentives & Motivation
Sell-out incentives and top performer rewards. Every tasting session tracks tastings conducted, bottles sold and conversion rate.
Brands We've Grown Since 2017
17 Markets. 9 Origin Countries.
Where We Sell (17)
Singapore · Malaysia · Hong Kong · Philippines · Vietnam · Taiwan · South Korea · Japan · Australia · New Zealand · Indonesia · Qatar · Solomon Islands · Fiji · Tonga
Where We Source From (9)
Italy · France · United Kingdom · South Africa · Chile · Argentina · United States · Australia · New Zealand
People Who've Done It Before
Our team has managed billion-dollar brands across APAC. Now we use that experience to grow yours.
Philip Sancto
GM Asia Pacific
Singapore
- —Chartered Accountant, 15 yrs FMCG
- —Concha y Toro 550k 9lc across SK/SG/AU/NZ
Muir Leggett
GM Oceania
Australia
- —18+ yrs liquor industry APAC
- —Built AVL export portfolio to 300k 9lc
Gable Merrick
Head of GTR — North Asia & India
HK / SG
- —Imperial Tobacco & Moët Hennessy GTR
- —EN/FR/Cantonese/Mandarin
Wiliam Gaultier
Head of Growth & E-commerce
Singapore
- —$2B+ global ecommerce (Sephora, Lazada, Gucci)
- —$200M P&L at Sephora SEA
Alex Holness
Commercial Sales Manager Oceania
Australia
- —Premium beverage & FMCG commercial expertise
- —Drives brand growth across AU independents
Cheez Goh
Sales & Marketing Executive
Singapore
- —Qualified graphic designer
- —5 yrs Concha y Toro across multiple functions
Dan Paloma
Digital Marketing Specialist
- —13+ yrs ecommerce & social
- —Meta Ads & TikTok Ads expertise
Together We Grow
GTR Specialist
Active management of Tier 1 Asia airports with boots on the ground and monthly activations
Proven Team
Executives who've personally run $100M+ portfolios at global brands
Full Logistics Stack
Bonded warehousing through to last-mile DTC across 4 regional hubs
Data-Driven
Monthly KPI reporting, sell-out tracking, and long-term strategy built with you
"We are more than a distributor. We are your APAC growth partner."
Let's Build Something
Whether you're a brand seeking APAC reach or a retailer looking for the right portfolio — we'd love to talk.